Instead of the acoustic eccentricities of his last album (and keeping in line with the name) Pop Food is a towering synth-pop, avant-garde masterpiece with his now iconic voice in full swing. That all changed with the release of his third, and arguably his most popular album, Pop Food (2017). Throughout the period of Finite Form and Viator, Jack was creating animated content for his YouTube channel, which was mostly early animation tests, videos of live shows, and sparse selection of VHS live-action music videos, all of which wasn’t gaining much traction. Even though these two albums are good in there own right, his next two albums and his subsequent projects made him into the viral music behemoth that he is today. It is very eccentric album and is composed of short acoustic singer-songwriter type songs, and although these have an undeniable Stauber twist with flying vocal arrangements and surprising effects and transitions found throughout the hour long album. His new album embraced the genre he describes as “freak folk”. His next venture was a quick departure from the synth sounds he started with in his next album release, Viator (2015). The album was an interesting indie pop album that I find very enjoyable, and it reminds me of the majority of the alternative albums coming out at that time It includes a wide selection of synth work and shows his now iconic vocal techniques emerging. He released his first album Finite Form (2013) at the age of sixteen. Jack Stauber, is a 23 year-old musician that started his career at a remarkably young age. Although there are many talented musicians who have embraced this concept, I would like to highlight one musician that encapsulates the concepts of this new era of online entertainment and has become, in my opinion, one of the most important musicians in this new digital age this musician is the one and only Jack Stauber. With new tools and seemingly limitless opportunities to thrive in this mobile and digital decade, certain musicians have seized these platforms and made them their own. This revolution has led to an endless montage of up-and-coming musicians and content creators vying to take hold and flourish in ways not feasible only five years earlier. The invention of the Iphone in 2007 and the popularization of YouTube and other social media/streaming services has evolved the way media is consumed as well as the way it is marketed. With the end of the decade quickly approaching, I started to think of how much has changed over these last ten years, and more specifically how pop music has evolved during that time period.
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